Event-driven campaigns

Event-driven campaigns are created from the Member campaign overview.

Event-driven campaigns allow you to set up criteria triggered by the customer doing or buying something, or if the customer meets other criteria.
Good examples are a member receiving an SMS and free coupon on his/her birthday or everyone shopping for mountain boots automatically receiving an email with hiking tips. There are a wide variety of such customer journeys that can be set up.

Event-driven campaign is a type of campaign where the target group is not created at the start of campaign. Instead, it is determined in configured time periods and members are taken if they fulfill specific criteria. That said, members can join this type of campaigns many timesand receive multiple rewards during the time of the campaign run.